We believe that effective marketing does not wait for the target audience
to come to us...

 
   

Rather, we believe that we must go to the community. where they live, where they work, where they shop.

We believe that the Mexican-American community and immigrants that come to the U.S. from other parts of Latin America represent one of the most important consumer segments in this country. Therefore, our mission is to:

  • Deliver to our advertisers the heart and the core of this dynamic market by bringing advertising messages and images to Latinos in a variety of innovative and powerful ways.

  • Present our advertiser's messages in a proactive, rather than a passive way, by becoming part of the community we are targeting.
  • Provide our advertisers with measurable results, not just empty promises, by providing a conduit for two-way communication with the target audience.




Ray Durazo, President and CEO
Ray is a nationally recognized authority on the U.S. Mexican market. He has written extensively on the subject for business publications, has taught courses in multi-cultural marketing at the UCLA Extension and is Immediate Past Chairman of the Latin Business Association. He is a director of the Hispanic Public Relations Association and a frequent speaker at Latino community forums. Mr. Durazo leads a world-class team at Ad-Promo-Mex-Tel comprised of marketing experts from Mexico and the U.S.


 
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